Through the use of new technologies and methodologies I have collaborated on and created a range of processes and techniques that accelerate and derisk product design and brand development.
Product Design
As part of the WONDR senior team I have worked extensively with the LAB+ model. This model accelerates design through a focussed process that establishes the project vision and provides tangible outputs through rapid prototyping.
It is designed to be a scaleable, adaptable process that can shape to any business, sector and industry. In addition, built into the process is a high degree of collaboration, stakeholder management and transparency.
From Research to IA User Testing.
Research
- Onboarding
- Brand Research
- Content Review
- Competitor Research
- Stakeholder Engagement
Workshops
- Issues & Opportunities Workshops
- Content Workshop
- Technical Workshops
- Product Moodboard
Concept
- CX Journeys
- UX Journeys
- IA
- Initial Design System
- Key Components & Templates
- Hero Content
- Initial Motion Design
- Tappable Prototypes
- Showtime Video
- AI User Testing
Strategy
Following a similar ethos to the LAB+ model I developed a brand positioning process that enables clients to engage directly in the positioning process through a number of short, intensive workshops.
These workshops were designed to work remotely or in person, and could be run with single or multiple teams as required based on the scale of business involved.
From Research to Definitive Positioning.
Research
- Onboarding
- Brand Research
- Audience Research
- Competitor Analysis
- Benchmarking
- Client Interviews
- Business Objectives
Workshops
- Audience Review
- Brand Statement Workshop
- Brand Behaviours Workshop
- Messaging & TOV Workshop
- Naming Workshop
Outputs
- Clearly Defined Audiences
- Refined Brand Statement
- Purpose, Mission & Vision Statements
- Proposition Messaging
- Refined Brand Behaviours
- Tone of Voice Examples
Identity Design & Design Systems
At a time when brand's have an ever increasing number of touch-points and an ever-shifting media landscape, rapid testing of identity systems is vital. By adapting tools such as Figma for brand world exploration enables designs and clients to develop and stress test design systems in real-time.
In addition, this methodology is designed to dovetail with the positioning processes and work in parallel with WONDR's accelerated UX/UI LAB+ process.
From Moodboard to Guidelines.
Research
- Brand Research
- Competitor Reviews
- Out-of-Category Benchmarking
Workshops
- Collaborative Moodboard
Process & Outputs
- Figma-Powered Brand Exploration
- Touch-Point Stress Tests
- AI Clarity Testing
- Human Testing
- Figma Guidelines, or
- Frontify Guidelines
- Assets & Templates
