Binarii Labs design and deploy SaaS solutions for enterprise clients who are looking to de-risk and protect their businesses from an uncertain and increasingly hostile future.
Creative Strategy, Naming & Branding
As an emerging technology, DLT is viewed with apprehension by enterprise clients. The core task within this brief was to create a brand that reframed DLT enabled SaaS into a safe option for large businesses.
The project started by identifying the target audiences within enterprise businesses. From there in-depth personas were developed. These personas detailed current perceptions of DLT, the barriers to adoption and opportunities for influence.
Binarii's brandmark and 'B' symbol are more tradition in execution. That being said, the 'B' tells the story of the technology, distributed data protected behind a wall of innovation.
In creating the brand pattern, the Binarii 'B' was divided into a 64 tile grid. These tiles were then randomly redistributed, a reflection of the technology's ability to obscure and protect data through distribution.
