The Google Cloud Platform lets businesses build, deploy, and scale applications, websites, and services on the same infrastructure as Google.
The Brief
As part of their ongoing engagement with European markets I helped Google Cloud create an engaging, blog based experience to promote the scale and scope of offerings available through their Platform.
Create an engaging invite only website which allows Google Cloud to tailor market and industry variations of the experience from the same design.
The Insight
These are the real, tangle solutions that impact on businesses and touch lives in profound and effective ways. In short, the true matter of Google Cloud is customer.
In order to capture the compelling simplicity of the concept a dynamic, graphically-led animation was created to represent each story from the stream. This was visualised as colourful shards that burst onto visitors’ screens. Using webGL this animation was extraordinary fast and nimble on all devices.
