UX/UI • Creative Direction • Strategy • Brand

ESB Design Platform

UX/UI & Art Direction of ESB's Design Management Platform

ESB Design Platform

UX/UI & Art Direction of ESB's Design Management Platform

ESB Design Platform

UX/UI & Art Direction of ESB's Design Management Platform

ESB are Ireland's leading energy generation and supply business, consisting of a variety of brands and distinct operations. As such, the ability to provide consistency, quality and cost control of their digital touchpoints was identified by the ESB Design Team (previous known as the Factory) as a critical need.

The Challenge

Unified But Distinct: From Style Guides to Code.

The ESB Design Team was a key driver in setting business wide standards for design, compliance, security and importantly, accessibility. Therefore the success of this project enabled the team in establishing these standards across all ESB B2B, operational and consumer brands.

With a project of this scale there were a number of phases. The Initial phase was developed by WONDR, utilising the Frontify platform. Under this stage I was tasked with UX/UI, content writing and art direction for three 3 ESB brands.

The second phase was to expand and add an additional level functionality to the platform. This was done in conjunction with the ESB Design Team and their vendors. I was engaged as a brand SME, acting as a brand advocate for the individual brands, and to expand the platform's visual language.

Naturally the challenge inherit in this task was the development of a visual language that could "brand" the design platform in such a manner that is was equally relevant to all ESB brands.

To achieve this I developed a simple system of primative shapes and 3d icons, which were bespoke to the platform. A colour palette was developed that adopted colours from all the respective brands.

The result is a design platform that not only represents all parts of ESBs' business and brands in the digital space, but also a cohesive library of standards, components, code snippets and Figma integrations. Furthermore the platform is a repository for internal templates, brand guidelines, photography and brand assets.

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