The Approach
Conducting extensive research to grasp DCCI's objectives and target audience enabled them to focus on key strategic pillars, emphasising a seamless user experience, cost efficiency, advocacy, and brand differentiation.
The primary focus was on enhancing user experience by revamping the information architecture, implementing logical navigation, and creating clear engagement pathways. Content was strategically surfaced, allowing users to navigate effortlessly without relying solely on the menu.
COntent Audit
Content underwent extensive optimisation, emphasising storytelling and showcasing DCCI's activities and member works. The result? A visually engaging directory celebrating creativity.
The revamped online presence allows DCCI to showcase Irish design depth to stakeholders and the government. Built on flexible technology, it's poised for future innovation, enabling sub-brand hosting and reducing costs.
Through the CMS adaptable campaign templates were created to facilitate events without the need for additional websites.
