Transforming Org: Pioneering a Human-Centric Revolution in Professional Services.
The Opportunity
In a world dominated by corporate jargon and digital noise, Org, a "People Solutions Group," redefined the essence of professional services. Their vision?
A more human approach, where authentic individuals, armed with intelligence and innovation, navigate the challenges of tomorrow.
The Solution
The old single-page website was replaced with an interactive tapestry, weaving together case studies, advice, video, and an innovative call-back form. Users engaging with Org’s digital experience encounter expertise and understanding, presented in a harmonious blend of functionality and aesthetics.
Case studies are highlighted in the distinctive pink of the Financial Times, fostering a diverse and global perspective.
The Process
Before Org’s digital home took shape, there were workshops, competitive analyses, Figma prototypes, user testing, and AI-powered scrutiny.
Each step of the design process resonated with the end goal – a digital experience that mirrors Org's values and adapts to the evolving needs of Org and the wider Morgan McKinley group’s clients and stakeholders.
