Safe Events Global
The UX/UI and Art Direction of Safety in Entertainment
Safe Events Global
The UX/UI and Art Direction of Safety in Entertainment
Safe Events Global
The UX/UI and Art Direction of Safety in Entertainment
Safe Events is an Event Health & Safety Management company in Dublin, delivering world-class, large-scale events globally by providing event planning, staffing, and training services.

The Opportunity

Entertainment Enablers

When Safe Events decided to re-platform there were two main opportunities: to represent their international activity and facilitate growth, and to distinguish between their specialities in Event Safety and Crowd Safety through visual case studies.

Safe Events handles numerous high-profile events, such as Sandstorm and Dublin Zoo Wild Lights. Their website needed to reflect their expertise and the scale of their projects.

Visual appeal was crucial. WONDR introduced a cohesive visual style, leveraging images, videos, and storytelling techniques. This approach highlighted Irish crafts, reinforcing Safe Events' vision.

The Approach

User Focused, User Informed

After conducting extensive user research and workshops to understand the target audience, the process progressed to prototyping, testing, developing, and designing the complete digital experience.

Combining research, UX, UI, prototyping, and frontend design, the Safe Events site was transformed into a vibrant, contemporary experience.

The design was built upon the concepts of ‘Contemporary Clarity’ and ‘Choosing your own Adventure’. The goal was to create a balance of passion and professionalism, celebrating events while clearly communicating safety expertise. The design aimed to empower users to access relevant content quickly, with highlighted case studies and a better balance between guided journeys and valuable content.

Detailed delivered

Safety with Character

Tailored all templates, components, and interactions to reflect Safe Events’ character across the entire user interface. Using a professional yet vibrant colour palette, we created a consistent visual language and appealing layout to highlight key information, case studies, and articles.

All assets, patterns, and templates were compiled into detailed digital guidelines, providing a resource for the Safe Events’ creative team to access, share, and build from.

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