UX/UI • Creative Direction • Strategy • Brand

LUMA Vision

Branding, Identity & UX/UI

LUMA Vision

Branding, Identity & UX/UI

LUMA Vision

Branding, Identity & UX/UI

LUMA Vision is a company specialising in medical devices, dedicated to creating a future where Cardiologists and Electrophysiologists possess a comprehensive, evidence-based insight into their patients' well-being through the integration of innovative healthcare technologies and devices.

Creative Strategy, Naming & Branding

Crafting a Purpose-Driven Brand.

LUMA Vision undertook a transformative expedition to introduce a fresh brand embodying their overarching philosophy and revolutionary products, notably VERAFEYE. This innovative product facilitates personalized patient therapy in real-time through advanced 4D digital imaging and navigation.

The brand initiative sought to mirror their dedication to innovation, establish a distinctive presence in the market, and harmonize with their vision of spearheading progress in the industry.

LUMA Vision aimed to establish a brand identity that would adeptly convey their mission, captivate stakeholders, and deliver an intuitive user experience on a fresh website. They sought a holistic solution that not only highlighted their cutting-edge healthcare technologies and the scientific credibility supporting them but also supported their objective of venturing into international markets.

The design concept built around the idea of dimensional data and was manifested through the layering of panels to generate a sense of depth. This approach proved equally impactful in both digital and print media.

This enabled the development of an exclusive design system and an innovative approach to handling imagery.