In 2021, I helped brand an innovation hub at Tallaght University Hospital (TUH). The hub is dedicated to advancing healthcare through developmental testing and innovation projects.
Creative Strategy, Naming & Branding
The objective of this project was to create a vibrant digital brand for a medtech innovation hub, encompassing naming, identity, visual language, and digital experience. The brand had to represent and communicate the depth of expertise, innovation and industry leadership.
I developed a dynamic, digital-first innovation brand and digital experience, showcasing the unique offerings of the Innovation Centre. This branding allowed the client to attract commercial interest, inspire internal innovation, and seek international investment.
The aim was to highlight innovation by naming the hub 'Innovate Health Tallaght University Hospital'. The name embodies a commitment to revolutionising healthcare locally and globally, pushing boundaries for best-in-class care.
With a clear brand direction, I designed a fresh visual identity, including a vibrant color palette and a unique brandmark, aligning with the target audience, as identified through the work that was done by Creative Ringers.
