The Deluxe Group have been in the business of creating interiors for over 50 years. Around the world their signature workmanship can be found on ocean liners, 5- star hotels and luxury residences.
The Brief
In 2020, at the height of the lockdown, they designed a luxury miniature pub to enable customers from around the world to enjoy the warmth and coziness of an authentic Irish pub, from their own garden.
Position, name and brand the offering for the international market, staying true to it's authentic roots and character,
Balancing Irish Roots with Authentic Sophistication. There is always a risk on overplaying Irishness in a brand that is tailored to the international market. To balance this the brand's look and feel was kept clean, simple and modern. I adopted a contemporay typographic styling and premium colour tonality to ensure a sense of craft and sophistication.
Stills from the Optily landing
page sequence on mobile.
