To prepare the brand and product for launch the business required a 360° rebrand. This included strategy, positioning, naming, identity, visual language and digital experience design.
Creative Strategy, Naming & Branding
As this project started during lockdown, normal naming and positioning workshops were not only impossible, but unsuitable. To address this I designed a Miro-based naming and positioning process that maximised collaboration and transparency through a series of short, effective tasks. This ensured quality outputs while avoiding risks of fatigue.
The 'Optily' name was part of a client shortlist. Through the naming process the client was able to confidently discard the remaining names and adopt Optily as a clear expression of the brand's purpose and optimistic character.
Building out from this central concept, the brand's look and feel adopted an optimistic and vibrant colour palette, contemporary typography and unique brandmark. Importantly this identity was designed to appeal to a savvy, youthful audience.
Stills from the Optily landing
page sequence on mobile.
Stills from the Optily
About page on mobile.
